The essence of client creation lou cassara many people in advisory rolesfinancial services providers, attorneys, brokers, insurance representatives, even. In the past few months, the story of harper lee and the controversy surrounding her sequel to to kill a mocking bird had authors talking again about how it seems everyone is on a mission to rip authors off. People who engage in bookselling are called booksellers, bookwomen, or bookmen. At that time i was a greenhorn in the insurance and financial. Insurance agency award college of business illinois state. His client creator process has been taught to thousands of sales and marketing people. The cassara clinic, 6727 kingery hwy, willowbrook, il 2020. In fact, things have gotten so bad that the authors guild has started a new. From selling to serving promises to become the bible for financial planners, insurance agents, and other financial products and services advisors. Ken blanchard, coauthor of the one minute millionaire has this to say about from selling to serving.
In the book, lou talks about what he calls your pvs, which stands for personal value statement. His book, from selling to serving, is about the process that lou has developed to help him stay in the top of his industry, and he explains the. Born and raised in brooklyn, he now lives in new jersey with his wife. Lou cassara has been motivating people to realize their true potential for over twenty years. Since 2000, lou has served individuals and entrepreneurs in the areas of business, estate, succession and retirement planning. The essence of client creation lou cassara i quote from this book during almost every speech i give. This is a sales and marketing book, which means its high on sizzle and low on steak. This is a book of insights, advice, interviews, howtos, tips, and occasionally challenging restaurant marketing notions drawn from over 20 years on the job. Since 1985, the cassara clinic has developed transformational sales concepts, tools and applications utilized by over 10,000 clients, with their unique and. Just like he handles his clients, he has come through for the rest of us with this truly powerfull book that will give you not only the resources, but the insight necessary to create new and better relationships with your clients, friends and families on a very.
Lou cassara many people in advisory rolesfinancial representatives, attorneys, brokers and bankers are at crossroads. In from selling to serving, lou cassara talks about how important being clear what your purpose is. Lou sanfilippo is the director of case design for the financial resource network. He is a 20time qualifier for the top of the table and life member of the million dollar roundtable. Lou cassara is by far one of the best producers in the financial security industry. Lou cassara s impressive career as a chartered financial consultant and chartered life underwriter has placed him in the top 1% of his peers.
Author of the best selling book, from selling to serving. The essence of client creation lou cassara many people in advisory rolesfinancial services providers, attorneys, brokers, insurance representatives, even doctorsare at a crossroads. Ed morrow, cfp, clu, chfc, frc, cep, ceo, international association of. The essence of client creation lou cassara hardcover feb.
Louis cassaras phone number, email, address spokeo. Since founding the cassara clinic, a sales training organization, in 1985, he has trained thousands of business professionals and entrepreneurs to develop significant relationships using the. Lou cassara does a great job with powerful quotes preceding each chapter and practical exercises at the. Bookselling is the commercial trading of books which is the retail and distribution end of the publishing process. Know what books to read that will help you grow your business and help you develop the right mindset.
His book, from selling to serving, is about the process that lou has developed to help him stay in the top of his industry, and he explains the very important aspects of how to better understand and work with clientscustomers in any business. Regardless, i attended countless sales seminars to improve my skills. Lou cassara is the author of from selling to serving 4. Shelly grant shelly grant currently serves as a financial representative with principal financial group. Why the authentic approach works i owe much to a friend who gave me lou cassaras book from selling to serving. From selling to serving, the essence of client creation by. Fast and free shipping free returns cash on delivery available on eligible purchase.
Lou manfredo served in the brooklyn criminal justice system for twentyfive years. Small business owner, simplify your companys story by. Russell a gift from my mother, it is a dated devotional i seek to read each morning. Lou manfredo books list of books by author lou manfredo. Many people in advisory rolesfinancial representatives, attorneys, brokers and bankers are at crossroads. Lou cassara archives inside personal growth inside. As featured in lous bestselling book from selling to serving. The old model of relating to clients based on controlling them is no longer effective. Member of the forum 400 member of the world business academy.
Lou is a nationally recognized author, speaker, and teacher on communication and client relationships. From selling to serving promises to become the bible for financ. He says, your pvs personal value statement provides the opportunity for your clients, staff. A great salesperson simply serves their customers by filling a need. Louis cassara named one of the top 10 representatives nationwide by john hancock financial network. The essence of client creation, lou cassara teaches you how. Buy from selling to serving, the essence of client creation by lou cassara at best price and offers in ksa at. The founding of libraries in 300 bc stimulated the energies of the athenian booksellers.
Lou cassaras impressive career as a chartered financial consultant and chartered life underwriter has placed him in the top 1% of his peers. Your personal value statement provides the opportunity for your clients, staff and bni members. He is a strategic resource and integral member of the advanced planning and case design team. This includes his best selling book, from selling to serving, the essence of client creation. Ed morrow, cfp, clu, chfc, frc, cep, ceo, international association of registered financial consultants. The art of selling by serving by completing this checklist for each call, your sales team will soon be closing more than mariano rivera.
Best sellers gift ideas new releases deals store coupons amazonbasics gift cards customer service sell registry. The cassara clinic is a market changing professional development and executive coaching organization that equips professional advisors and entrepreneurs to become skillful cultivators of productive and profitable client relationships. When done properly, sales should never be manipulative or pushy. By barry farber, president, farber training systems inc. Lou cassara is founder of the cassara clinic and author of from selling to serving. Author of the best selling book from selling to serving. Youll learn the importance of focusing on relationships, rather than productsincluding the relationship you have with yourself. I recently heard this said by a wise team leader in reference to the best way to approach lead generation techniques taught by selfproclaimed masters of real estate. Steves recommended reading list why team weekly blog. A really good friend of mine, lou cassara, wrote a book called from selling to serving. Lou cassara is author to many industry articles, special reports, white papers, audios, learning systems and books for todays sales professional. The further i got into this book the more i was moved. Burr ridge, il louis cassara named one of the top 10 representatives nationwide by john hancock financial network.
He says, your pvs personal value statement provides the opportunity for your clients, staff and family to market you effectively. Since founding the cassara clinic, a sales training organization, in 1985, he has trained thousands of business professionals and entrepreneurs to develop significant relationships using the powerful principles and strategies hes developed. Youll learn the importance of focusing on relationships, rather than productsincluding. Find louis cassaras phone number, address, and email on spokeo, the leading online directory for contact information. The essence of client creation lou cassara solid advice on how to become a successful producer. His short fiction has appeared in the best american mystery stories, ellery queen mystery magazine, and brooklyn noir. At that time i was a greenhorn in the insurance and financial services industry. Lous book from selling to serving, breakfast and strategies to increase confidence, enhance capability and maximize productivity. Chartered financial consultant and chartered life underwriter designations from the american college. So 2017 is when the ria started, and we currently serve, ironically.
I will always remember the powerful insight lou cassara, author of the book from selling to serving, once shared with me. Lou cassara is one of the top financial professionals in the nation. View lou cassara clu, chfcs profile on linkedin, the worlds largest professional community. From selling to serving with lou cassara by inside. Sales strategies come and go, but serving the customer should always be your top priority.287 1017 1515 743 38 1157 1450 843 911 1209 541 1246 1066 1039 840 1041 260 825 1393 1057 1000 91 850 299 1017 1508 1053 1547 1107 1355 915 551 934 386 1032 124 109 1366 231 916 1126 956 1480 925 137 637 90 1275 1130